good going is a full service environmental and sustainability consulting firm, guiding clients toward making better choices for a more sustainable future.

Marina Mintz is the founder and principal of good going consulting, who concedes that she was probably born hugging a tree. Her experience includes: working with small companies greening both product lines and operations; working with a team to coordinate the greening efforts for a global concert series; greening a wine country bed and breakfast; guidance on new residential construction; writing press releases; on-camera interviews and press conferences; and sourcing green products for special events, businesses, and residences. Marina also collaborates with other environmental and sustainability consultants when her expertise is required.

good going will assemble teams of multi-disciplinary experts, when needed, to solve your most complex problems.